etoy.HISTORY-FILE: 01-02-04

Active press relation activities and local contacts contributed to an impressive media impact in Madrid, including

• tv reports on etoy.ACTION by RTVE2/metropolis, RTVE2/noticias, CNN +/news today, Tele Madrid/siete dias, Tele 3
• and news paper reports: EL PAIS, ABC de Arco (cover photo), EL MUNDO and others.

Through the web presence and connections, etoy reached google target no 1 ranking for keywords such as "madrid abierto" and "arco art fair". The experiences gained in Madrid helped etoy to build up PR know-how for future shows and performances.