CONSPIRACY-MEETING APPENZELL
corporate strategy retreat 2003
In early 2003, the etoy.CREW invaded alpine Appenzell in eastern Switzerland for a strategy meeting in a secluded mountain hut at Hundwiler Höhe. Participants included angel investor Joi Ito and prospective future agents and advisors. The two-day meeting featured speeches on innovation and product development, information technology, art strategy and opened up discussions that paved the way for several of the new ventures for the years to come. The creative spirit and the relaxing atmosphere created new social ties and led to the market invasion project in Madrid (2004) and the learning experience within etoy.BIOTECH.