etoy.CORPORATION SA is a registered shareholder company because the etoy.SHARE, issued as certificate, allows (1) shared authorship and ownership, (2) access to intangible cultural value, (3) broad participation, (4) artificial limitation, and (5) visual documentation. The price of the etoy.SHARE is negotiated among investors and based on supply and demand. As of January 2010, etoy uses automated stochastic art asset pricing to systematically manipulate returns, increase risk through above-normal variance, and boost investor excitement.